Marketing Technology.......The right tools for the right situation?

Everyday there seems to be a "new" tool launched to help marketers become better at what they do. As a marketing leader, it is daunting to navigate through all this clutter and noise and really find a solution that is actionable and impactful for the organization. The key to successful implementation is to ensure that you start with a comprehensive and cohesive marketing strategy. Without that "roadmap" the solutions may simply turn into costly and disjointed mishmash that can potentially hinder the organization from maximizing and benefiting from the tools. The "roadmap" need to take into account the overall organizational strategy and requires alignment with senior leadership. The technology solutions need to support the objectives of the marketing strategy and work in tandem with one and other. Too many times you see marketing leadership get caught up with the "latest and greatest" without understanding how that aligns and fits in with not only the overall marketing strategy, but also with the other tools that already exist for the organization. At JMD Business Consultants, we can help you not only identify and implement marketing technology, but we can also help you develop the strategy needed to make those solutions as impactful and valuable as possible for the you and your organization. To learn more about how JMD Business Consultants can help you with your marketing technology needs, please contact us at 312-248-3788 or email us email@jmdbusinessconsultants.com.